By Alexzander
Nigerian's who owns small business understand that the customer is the major source of means for his/her trade but most owners find it hard to attract customers.
However, Their are some ways to make it easier for the small business owners to attract customers to their enterprise and these are:
- Word-of-mouth Advertising
Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.
Word-of-mouth advertising is important for every business, as each happy customer can steer dozens of new ones your way. And it's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.
- Cross-promote or Co-marketing your business
Cross-promotion, or co-marketing, means teaming up with another business to create a promotion that benefits both of you. The key is to collaborate with a business that doesn’t directly compete with you.
Let’s say you own a bed and breakfast chain in a popular tourist destination. You currently offer an equal number of mixed dorm, private twin, and private double beds every day. To promote an offer, you create social media ads, advertise on local billboards, and organize a family event in the city center. In the holiday season, all your private twin and double beds sell out, but your mixed dorm beds only have few bookings.
Cross-promotion, or co-marketing, means teaming up with another business to create a promotion that benefits both of you. The key is to collaborate with a business that doesn’t directly compete with you.
Let’s say you own a bed and breakfast chain in a popular tourist destination. You currently offer an equal number of mixed dorm, private twin, and private double beds every day. To promote an offer, you create social media ads, advertise on local billboards, and organize a family event in the city center. In the holiday season, all your private twin and double beds sell out, but your mixed dorm beds only have few bookings.
- Explore Into Distinct Communities
Try not to rely on your ads or testimonies from customer and wait for customers to just start showing up but try to engage yourself into clubs/firms as well as different causes you come across with and positively introduce your business. Exploring these distinct communities will create opportunities to network. Always remember that "the more interest you explore, the more publicity for your business the greater the number of people you network with. "
Try not to rely on your ads or testimonies from customer and wait for customers to just start showing up but try to engage yourself into clubs/firms as well as different causes you come across with and positively introduce your business. Exploring these distinct communities will create opportunities to network. Always remember that "the more interest you explore, the more publicity for your business the greater the number of people you network with. "
- Social Media Marketing
This is a form of internet marketing that implements various social media networks like Facebook, Twitter, Google+, LinkedIn, Instagram are great choice in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
This is a form of internet marketing that implements various social media networks like Facebook, Twitter, Google+, LinkedIn, Instagram are great choice in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
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